The Assignment: Some months ago, we received a referral for a family exploring their options about selling the largest apartment asset in their portfolio. Naturally, this can be a daunting process, and while we were aware of the family’s explicit goal of selling the property, we also wanted to better understand what their overall investment plans were, and how we could best assist them in achieving their financial goals. Having sat down and met with these folks, we came to understand the property was held in a trust, and due to the trust’s structure, they were not exposed to any capital gains penalties, meaning they wouldn’t need to engage in a 1031 tax deferred exchange. We had the solution to their needs: a systematic, technologically advanced, highly targeted listing marketing system.